We’ll use your feedback to improve the experience. A feature is a characteristic of a product (example: A benefit is the value your customer will get from that product (example. To do so, you should take care of the following aspects. You may unsubscribe at any time by following the instructions in the communications received. For example, as a law firm, you can say you work your asses off, get paid very little but do work that is the most meaningful thing you’ve ever done. First, you’ll need an email account associated with a business in order to claim ownership before you can create a Company Page. Check out our plans. Make sure to complete your Page, build a follower and employee base, and post regularly to establish your presence. Create the Page. Remember: when it comes to top talent, you are evaluating them and they are evaluating you, so make an effort to impress them. Let me explain it with a short and clear example: “These shoes are waterproof” is talking about yourself, “These shoes will keep your feet warm and dry” is talking about your potential customer. Choose either the “Small business” option or the “Medium to large business” option depending on the size of your business. Remember how back in high school you’d memorize dates for a history test and then forget them the second you walked out of the classroom? Creating a LinkedIn company page adds to your overall online credibility as a brand combined with the SEO benefits of being found in search. By helping employees stay connected to each other - and to what’s most important at your organization - they can do their best work. You also agree to receive information from Kinsta related to our services, events, and promotions. That writer decides to mention your company. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it hit 10 million users. Creating LinkedIn Company pages is no sweat. It’s the largest professional social network in the world. Well, if you want to increase the chances of that happening, you need to understand how it works: However, if they can’t find what they need on your website, then the next place they go to is LinkedIn. In short, if you want to attract top talent, you need to have a company page on LinkedIn (in fact, not having one might even repel great people because it looks suspicious). It’s also where business executives go to check whether a company they consider working with is legit. You can't move on without clicking it. Build and engage with your professional network. Whether you’re just starting to use WordPress or are a seasoned developer you'll find useful tips to speed up your site in this guide. To get started, sign into LinkedIn and access the Pages you manage in the left panel. And what about people who are actively looking for their next career opportunity? LinkedIn is an excellent place to reach potential customers. The goal is to be social! It’s where professionals go to look for their next opportunity and where writers go to look for information on a company they want to mention in an upcoming piece. Memorizing those dates was hard because humans aren’t wired to remember facts, we are wired to remember stories. Write a compelling “About us” section and include relevant keywords. How to claim your LinkedIn Page. Increase engagement with these three formats: Follower ad: Promote their LinkedIn Page or Showcase Page and drive members to follow their LinkedIn page with a … Well, if you present your company page visitors with a set of facts, their eyes will glaze over and they won’t remember much once they leave the page. You will then become the owner of the company page you create. You see, if you email someone, they will want to check you out and go on LinkedIn anyway, so why not save them the trouble and contact them there? Useful tips & tricks. Today, LinkedIn has over 575 million users, with more than 260 million monthly active users. Prepare for regular maintenance. Have you ever wondered how to create a business page on LinkedIn? Here is how you can optimize your posts to perform better … LinkedIn is an important social media site that you need to leverage in your marketing strategy. Speed is everything. How to create a company page on LinkedIn in 2019. LinkedIn Help - Create a LinkedIn Page - How do I make a Page for a school or company? Great article, very informative and good advice throughout. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Twitter and Facebook. Optimize your posts. However, specific traits of a page limit some users from being able to complete the process. Dynamic Ads use LinkedIn profile data - like photo, company name, and job title - to personalize ads. As mentioned, creating a small business LinkedIn Page gives you the opportunity to interact with your followers and audience members in real-time. Do you use LinkedIn? You don’t want your page to look neglected. In 2008, after several venture capital companies purchased a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation). Describe Your Company. Well, they are on LinkedIn as well, scouring through job postings. He explains that recruiting top talent is just like dating: the best people are already taken. Add your faces on your page. I just hope more businesses will follow your suggestions. Due to high support volume, it may take longer than usual to hear back from our Support Agents. Speaking of content, consistently share relevant content that adds value to … Share Relevant Content. The guide advises building an organic presence on LinkedIn by: The guide also advises to boost your organic strategy with paid advertisement through Sponsored Content, Sponsored InMail, and Dynamic Ads. However, this “disaster” didn’t prevent LinkedIn from getting acquired by Microsoft for $26.2 billion, which was the largest Microsoft acquisition at the time. I am often amazed at how many business owners and professionals will spend so much time on FB and Insta, yet neglect LinkedIn. While having a LinkedIn Company Page is no longer a “nice to have” option for most businesses, both time and money may be required to help it achieve your goals. They are already working at a great company, getting paid well, and are content with their job. Own a business of any size? Is your WordPress site slow? Choose the “Create a company page” option. Thorough article for small business owners. Learn more. And they will remember your company as well. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization. An “About” page that tells your story, sells your product, and provides social proof is a great way to introduce your company to potential customers. So make sure that your company has a great website and a solid LinkedIn page. Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. With former, the focus is on the product; with the latter the focus is on the person you are selling that product to. Kinsta® and WordPress® are registered trademarks. This is a critical part … But I’m going to throw out one scenario. Carefully-selected images will … Get on it and create your company page today! For every one promotional update share one relevant post from a thought leader in your field and four pieces of relevant content written by others. Our Google Cloud powered infrastructure focuses on auto-scaling, performance, and security. Here it’s important to understand the difference between the features and the benefits: There’s a saying in copywriting: “Features tell, but benefits sell”. He shared an image that he saw on a Craiglist job ad: A job ad on Craiglist (Image source: okdork.com). And with another click, they can take a look at your company’s page to see whether it’s a place that they would like to work at. LinkedIn is a great place to showcase your business, attract and connect with clients, promote your business and lots more. Press enter to open the survey. That way, they can check you out with one click and make sure that you are a serious person. “The Sophisticated Marketer’s Guide to LinkedIn” advises to follow the 4-1-1 rule which was coined by Tippingpoint Labs and Joe Pulizzi, Founder of the Content Marketing Institute: “For every ONE self-serving tweet, you should retweet ONE relevant tweet and most importantly share FOUR pieces of relevant content written by others.”. You'll need to be on a computer to create a company page on LinkedIn. Meanwhile, your employees will probably be more available than you, so providing writers with a way to contact them directly is a good idea. Hi there, Verify Your Authority. That way, your followers will see that you consistently provide value and will continue following you. By submitting this form: You agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of data to the United States. A page from the free LinkedIn guide here mentioned. With a LinkedIn business page, you can also create a LinkedIn Showcase page. You'll see the "Page preview" update in real time, giving you an idea of how your Showcase Page will appear on your Company Page. When posting on the company page the author will be the company not you, it will not share these posts on to your profile either. But what does this have to do with your LinkedIn page? Before creating a new business page, you need to make sure it doesn’t exist. I mean conveying the value of the product/service you’re selling. Identify business areas that need a Showcase Page . Most people don’t want to take a chance on an unknown company. In fact, six of them, including Reid Hoffman, became billionaires. In 2003, LinkedIn raised a series A Investment round which was led by Sequoia Capital, a venture capital company known for their investment in numerous “unicorns” such as Google, Apple, PayPal, YouTube, WhatsApp, and more. What is Paypal Mafia? Choose either the “Small business” option or the “Medium to large business” option depending on the size of your business. Add your attitude.”. This page is an extension of your LinkedIn business page and can be used to spotlight a particular brand, business unit, or initiative. LinkedIn Help - Create a LinkedIn Page – Best Practices - What’s the best way to create a company or university page? The average LinkedIn user only spends 17 minutes on it per month. Creating a business page on LinkedIn takes hard work and effort – so you’ll want to make sure that effort ends up being worth the while in the long run. If LinkedIn generated a page for your company automatically, an employee might have added your company to the experience section of their profile when they didn’t already have an existing profile, and you need to claim it. Bottom line is: find what’s appealing. I liked the step by step nature to walk them through what needs to be done to complete the company profile on LinkedIn. I believe most of your suggestions here for LI, are true for any business page or profile no matter the platform. No, I don’t mean literally asking people for money in exchange for a product. And the LinkedIn team did not disappoint. Here’s an example of a LinkedIn Showcase page from Microsoft that they’ve created specifically for Microsoft Office 365: LinkedIn is the biggest social professional network in the world with over 575 million registered users and over 200 million monthly active users. A short dialog will appear, asking for the name of the company and requiring you to attest that you have the right to create a page for that company. What happened? To create a LinkedIn Page: Visit the LinkedIn Pages section of the LinkedIn Marketing Solutions website. No one wants to be the first one to try a new product. Don’t make the mistake of overlooking LinkedIn just because you don’t check it every day. If you do not want to manage the page once it has been created you can add additional admins through the Company Page control panel. Or maybe it’s the opportunity to work remotely (check, check, and check for Kinsta). This means that you need to build out your profile and expand your network if you want to have a company page. But most people are not like that. Hey! Now, think about it: what is the best way to reach out to a professional that you are impressed by but don’t know personally? Want to learn more about LinkedIn? They go to the company’s website to find the information that they need. A writer gets an assignment from an editor that requires a mention of a company in your field. Enter the Page Identity details, Company or Institution details, and Profile details. You probably want to get featured in the media. Everything on it should be calculated to appeal to the potential customers and potential employees. How to Set Up a Company Page. Technically, any LinkedIn user can create a Company Page. Chances are you have a personal profile on it but, if you aren’t actively looking for your next career opportunity, then you probably don’t use it that much. I don’t know the details of this either. Here are your first steps for setting up a LinkedIn Company Page: From your personal account, click the “Work” drop-down in the menu bar and select “Create a Company Page”. In both cases, you are talking about your product, sure but with a different focus. I’m a little confused by your question. Whatever it is, mention it on your company page, and emphasize it in your job ads. If you enjoyed this article, then you’ll love Kinsta’s WordPress hosting platform. After all, recruiting and retaining great people is one of the biggest challenges of running a business, and the stakes are high. The writer drops the idea of mentioning your company and goes with one of your competitors instead. This goes back to the concept of “features tell, benefits sell” that I have explained earlier. Unlock the most powerful community on LinkedIn - your employees. You should work on acquiring some! This is important because you will get busier and busier as your company grows and might miss a big media opportunity simply because you didn’t check your inbox in time. Just a quick typo error I found, Twitter is spelt wrong here: In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Twiter and Facebook. WII FM!”. So, Noah argues, you should build relationships in advance so that top performers would think of you when they are ready for their next career opportunity. Drive brand awareness & quality engagement with professional audiences by creating a LinkedIn Company Page. 4. Here are steps you need to follow to create your company’s LinkedIn Page. Don’t forget to verify that you have the right to act on the company’s behalf by ticking the checkbox: Keep in mind that if your LinkedIn account is new or if you don’t have enough connections then you might get an error message. Apparently, investors were not impressed by LinkedIn’s 2016 forecast (the company made a prediction that the Q1 revenue would be $820 million instead of the expected $867 million that the analysts were forecasting) and decided to jump ship. You are on the feedback overlay. Even if you don’t have the resources of Google. Many businesses are limiting their potential by not having a LinkedIn company page. 5. With your company page on LinkedIn, don’t make the same mistake. That’s why social proof is so important. 2. Choose a good URL for your brand. Turbocharge your website and get 24/7 support from our veteran WordPress team. Simple. For example, if a writer wants to ask a question about your marketing strategy, they can simply message your marketing person on LinkedIn. Think about what makes your company a great place to work. Learn how to make your WordPress site blazing fast with this in-depth g... With billions of people on the Facebook platform, disregarding it would be a mistake. Moreover, an employee list is a valuable resource for writers because it allows them to quickly check the company structure, understand who is doing what, and reach out to the right person. Don’t just tell people what your product does, tell them how it will make their life better. You can use this page to promote your company's businesses and post job ads. But what should you post? We also have produced a juicy in-depth guide covering how to use LinkedIn for Marketing Success you might want to check out. And what happens if they can’t find it on LinkedIn either? When creating a Company Page on LinkedIn you need to have a personal LinkedIn profile first. There’s a joke in copywriting that goes like this: “What is everyone’s favorite radio station? Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Login to LinkedIn to keep in touch with people you know, share ideas, and build your career. Everyone from Inc to Entrepreneur to Forbes is talking about hiring top talent. , The average LinkedIn user only spends 17 minutes on it per month, their shares dropped by 43.6% in a single day, LinkedIn from getting acquired by Microsoft, LinkedIn is 277% more effective at generating leads than Twitter and Facebook, 79% of marketers see LinkedIn as a “very good source of leads”, how to use LinkedIn for Marketing Success, difference between the features and the benefits, why your company is a great place to work at. Follow these steps to create your kickass LinkedIn page. To return the screen to its desktop view, please maximize your browser. Check out our Mind-Blowing LinkedIn Statistics and Facts. A preview of the page shows what it looks like when you add content. Check out some of these different Facebook marketing strategies. For instance, LinkedIn uses Showcase Pages like the Linkedin Marketing Solutions page to focus on relevant content for marketers, by marketers. Once you have created your page, click “Start building your page!” and add more details. Tell the story of your company and the story of why this position is valuable to you. We are social creatures. The “About” page is the first thing a person sees when they click on your company’s profile on LinkedIn. Higher conversions, better rankings & SEO, more sales. Don’t try to be whacky if you’re not.